Customer Story
How BugBug helped cover 120 test cases
Leading influencer marketing platform that empowers brands to identify and collaborate with influencers, integrating with e-commerce systems to manage campaigns at scale.
120
Test cases automated
100%
Production regressions reduced
Higher
Product reliability
Lower
Customer churn
Challenge
Overcoming the inefficient manual testing of a complex platform.
Before adopting BugBug, Upfluence's Engineering and Product departments faced significant challenges due to the absence of automated end-to-end (E2E) test coverage. This limitation forced the team to rely solely on manual testing or proceed with releases without comprehensive validation.
Given the platform's complexity, manually detecting regressions was both challenging and inefficient. Exploring other codeless solutions proved unviable due to prohibitive pricing models, such as charges per cloud run.
- No automated E2E test coverage across the platform
- Manual regression testing on a highly complex product
- Releases shipped without comprehensive validation
- Other codeless tools were prohibitively expensive (per-run pricing)
Upfluence needed a stable, reliable, and fairly priced automation tool the team could fully own — without coding.
"BugBug reduced our production regressions by 100% and significantly reduced the need for manual regression testing, enabling us to focus on other critical tasks."
Solution
Automating tests for the most important features.
Upfluence sought a solution that offered stability, reliability, an intuitive user experience for recording tests, and a fair pricing model.
Given the platform's accumulated complexity, the team prioritized automating tests for the most frequently used features. BugBug was integrated into their Release Manager bot to evaluate the quality of every release.
The team particularly valued BugBug's test recording functionality for its ease of use and appreciated that it provided an all-in-one solution without the need for additional setups.
- Intuitive test recording designed for QA without coding knowledge
- Cloud executions and reusable components out of the box
- Integrated into Upfluence's Release Manager bot for release validation
- Fair, predictable pricing with no per-run charges
- Proactive support and openness to user feedback
BugBug fit Upfluence's workflow as an all-in-one automation solution — no extra tooling required.
Results
Significant improvements in product quality and efficiency.
Since integrating BugBug, Upfluence has achieved a 100% reduction in production regressions, significantly enhancing product reliability. The team implemented approximately 120 test cases.
Automated testing has substantially reduced the need for manual regression testing, saving time and allowing the team to focus on other critical tasks. This shift has led to improved customer satisfaction and minimized churn.
The time saved on manual testing has boosted productivity, enabling more effective resource allocation across the team.
120 test cases
automated across key features
100% reduction
in production regressions
Less manual testing
freeing time for critical work
Higher reliability
and reduced customer churn
- Comprehensive validation on every release
- Improved product quality and customer satisfaction
- More effective resource allocation across engineering and QA
- Confident release process via Release Manager bot integration
BugBug gave Upfluence the coverage, reliability, and predictable cost they needed to scale automation across a complex platform.